{ "title": "beIN MEDIA GROUP RENEWS LONG-TERM PARTNERSHIP FOR McDONALD'S LIGUE 1 & LIGUE 2 BKT CHAMPIONSHIP IN THE US & CANADA", "modified_at": "2026-10-13 10:55:31", "published_at": "2024-08-16 11:00:00", "url": "https://news.agencymargot.com/343438-bein-media-group-renews-long-term-partnership-for-mcdonalds-ligue-1-ligue-2-bkt-championship-in-the-us-canada", "short_url": "http://prez.ly/n6ie", "culture": "en", "language": "EN", "slug": "343438-bein-media-group-renews-long-term-partnership-for-mcdonalds-ligue-1-ligue-2-bkt-championship-in-the-us-canada", "body": "\n \n
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Photo courtesy of beIN SPORTS
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Miami, FL (August 16, 2024) – beIN MEDIA GROUP (‘beIN’), the global sports, entertainment and media group, has renewed its exclusive rights deal with the Ligue de Football Professionnel (LFP) for the McDonald’s Ligue 1 and Ligue 2 BKT Championship across the US & Canada from the beginning of the 2024-25 season until the end of the 2028-29 season. This extended partnership is testament to beIN’s decade-long commitment of bringing top-tier French football to North American audiences.
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\u200bUnder the renewed five-year deal, beIN will continue to serve as a trusted partner of French football, delivering at least four live Ligue 1 matches per match week, as well as coverage of Ligue 2 fixtures. Alongside league matches, beIN will also show live and exclusive coverage of fixtures from the highly coveted Trophée des Champions national competition. This extension solidifies beIN SPORTS’ commitment to providing comprehensive and premium coverage of the one of Europe’s most exciting football leagues.

As we continue our commitment to bringing the best in international sports to our audiences, beIN SPORTS is proud to maintain its exclusive broadcasting rights for Ligue 1 & 2 in the US and Canada. This partnership underscores our dedication to delivering top-tier football content to our viewers, as we remain focused on providing unparalleled coverage and a premium viewing experience for fans across North America.
\u200bAntonio Briceño, Managing Director US & Canada for beIN SPORTS

beIN SPORTS has broadcast – live and exclusive – some of the most memorable moments from Ligue 1 history, including an unprecedented rise to dominance that has seen PSG win 10 league titles since 2013; the passing through of superstar names such as Neymar Jr, Lionel Messi, Mario Balotelli, and Bernardo Silva; and the return to prominence of AS Monaco, who won Ligue 2 in 2013, finished Ligue 1 runners-up a year later, and were crowned champions in 2017. 
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\u200bFor more information, visit www.beINSPORTS.com. Follow us on Instagram @beINSPORTSUSA, X at @beINSPORTSUSA and/or @ESbeINSPORTS and like us on Facebook beIN SPORTS USA for breaking news and real-time updates.

About beIN SPORTS North America:
\u200bbeIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT and free channels, beIN SPORTS XTRA and beIN SPORTS XTRA en Español. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from Ligue 1, Ligue 2, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of paddle, wrestling, mixed martial arts (MMA), skiing, motorsports, and basketball, among others.

MEDIA CONTACTS
\u200bMARGOT for beIN SPORTS

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\"Valerie
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\n Valerie Boldrin\n Co-Founder & Chief Strategy Officer, MARGOT\n \n
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\"Carlos
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\n Carlos Casado\n Co-Founder & Chief Executive Officer, MARGOT\n \n
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