beIN SPORTS secures exclusive linear rights across the U.S. & Canada for 2025 and 2026 FIBA 3x3 seasons
A global, all-year round circuit
[Miami, FL — June 24, 2025]: beIN SPORTS is proud to announce it has secured exclusive linear rights to broadcast FIBA 3x3 basketball competitions in the United States and Canada for the 2025 and 2026 seasons. This confirms beIN SPORTS as the premier destination for one of the world’s fastest-growing, most captivating urban sports.
Originating from the streets and now recognized as an Olympic discipline, FIBA 3x3 is a 10-minute, high-octane spectacle that fuses sport, culture, and entertainment. With no breaks after scoring, a 12-second shot clock, and thrilling dunk contests, 3x3 basketball has rapidly emerged as the most thrilling urban team sport in the world. It blends the energy of live music, iconic city backdrops, and non-stop action into an unforgettable viewing experience for fans.
A global, all-year round circuit
beIN SPORTS’ new rights agreement includes year-round access to a dynamic calendar of premier competitions including:
- FIBA 3x3 World Cup – the highest-level national team event with 20 teams per gender
- FIBA 3x3 World Tour – featuring 15 elite city-based events from Utsunomiya to Manama
- U23 and Zone Cups – showcasing rising stars and continental rivalries
FIBA 3x3 World Cup 2025
The FIBA 3x3 World Cup 2025 takes place from 23-29 June in the heart of Mongolia’s capital, Ulaanbaatar with comprehensive coverage on beIN SPORTS 8 and primetime recaps on the main channels, which will feature the USA and Canada’s men’s and women’s teams in action.
WHEN AND WHERE TO WATCH:
Live Coverage on beIN SPORTS 8
- Sunday 22 June – Wednesday, June 25: 10:55 PM ET / 7:55 PM PT
- Friday, 27 June: 3:55 AM ET / 12:55 AM PT
- Saturday, 28 June – Sunday, 29 June: 4:55 AM ET / 1:55 AM PT
Main Channel premieres on beIN SPORTS and beIN SPORTS CANADA
- Monday, June 28 – Sunday, July 5: 8:00 PM – 10:00 PM ET / 5:00 PM / 8:00 PM PT
Viewers will also enjoy exclusive social media content including behind-the-scenes clips, highlights, and docu-style features – delivering both live action and storytelling that brings fans closer to the court.
With its compelling mix of raw athleticism, cultural vibrancy, and fast-paced gameplay, FIBA 3x3 is the future of urban sports entertainment. We’re thrilled to bring this spectacular global property to audiences across the U.S. and Canada.
Antonio Briceño, Managing Director of beIN SPORTS North America
For more information, visit www.beINSPORTS.com. Follow us on Instagram @beINSPORTSUSA, X at @beINSPORTSUSA and/or @ESbeINSPORTS and like us on Facebook beIN SPORTS USA for breaking news and real-time updates.
About beIN SPORTS North America
beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT and free channels, beIN SPORTS XTRA and beIN SPORTS XTRA en Español. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from Ligue 1, Ligue 2, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of padel, wrestling, mixed martial arts (MMA), skiing, motorsports, and basketball, among others.
MEDIA CONTACTS
MARGOT ™ for beIN SPORTS
Valerie Boldrin
