The partnership further expands the reach of elite on-water Rowing on the screens of sport fans across Canada and the United States of America. Under the agreement, beIN SPORTS will deliver in-depth coverage of the sport’s most prestigious events, including the World Rowing Championships, European Rowing Championships, World Rowing Cup series, and the World Rowing Beach Sprint Finals - Rowing’s new competition format that will make its Olympic debut in Los Angeles in 2028. The coverage will include full live event broadcasts, highlights, and expert-led features designed to engage new and existing audiences.
Partnering with beIN SPORTS gives us a powerful platform to share the beauty and intensity of Rowing with broader North American audiences. As we look towards LA28, this agreement allows us to strengthen consistent and compelling narratives around the sport while bringing world-class Rowing to an increased number of screens across the continent.
Christian Osterode, Head of Broadcast & Marketing at World Rowing
Rowing is a sport that exemplifies athleticism and tradition - we’re excited to provide a home for World Rowing’s incredible athletes and events on our channels across the US and Canada - and we look forward to deepening engagement with the Rowing communities and introducing the sport to new fans.
Antonio Briceño, Managing Director of beIN SPORTS North America
About beIN SPORTS North America
beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT and free channels, beIN SPORTS XTRA and beIN SPORTS XTRA en Español. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from Ligue 1, Ligue 2, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of padel, wrestling, mixed martial arts (MMA), skiing, motorsports, and basketball, among others.
About WORLD ROWING
World Rowing (previously named FISA (from the French, Fédération Internationale des Sociétés d’Aviron) is the governing body of the Olympic sport of Rowing. Empowered by its 159 member National Rowing Federations it sets the rules and regulations for the practice of the sport, in all its forms including Classic Rowing, Coastal Rowing, Connected/Indoor Rowing and Para-Rowing across grassroots, masters, and level. As part of its mandate, World Rowing oversees sanctioned events and provides advice and expertise for the organisation of Rowing regattas. The Federation also works on coaching education and other matters relating to the sport and its development. www.worldrowing.com.
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