beIN SPORTS AND MEDIAPRO PARTNER TO EXPAND GLOBAL REACH OF CIBACOPA AND LA LIGA PROFESIONAL DE EL SALVADOR
Miami, FL (May 16, 2024) – beIN SPORTS, one of the world’s leading sports broadcasters, and Mediapro, a global leader in sports rights and broadcast media services, are thrilled to announce a groundbreaking partnership in a significant move towards expanding the global footprint of Central American sports. As part of Mediapro's deals with CIBACOPA (Circuito de Baloncesto de la Costa del Pacífico), and La Liga Profesional de El Salvador, beIN SPORTS will broadcast both leagues exclusively to viewers in the US and Canada. Fans will get to catch all the action, with in-depth live analysis and commentary, ensuring that they never miss a moment.
“beIN SPORTS is committed to showcasing the diverse sporting talent and vibrant culture of CIBACOPA and La Liga Profesional de El Salvador to a wider audience,” said Antonio Briceño, Managing Director US & Canada for beIN SPORTS. “Together with Mediapro, we are dedicated to serving our Central American audience in the US and Canada, ensuring that they can enjoy the excitement of their favorite sports, fostering a deeper connection to their cultural roots through sports.”
CIBACOPA and La Liga Profesional de El Salvador will now have the opportunity to transcend geographical boundaries and reach fans in the US and Canada. Through the extensive reach and influence of beIN SPORTS, these leagues will gain access to a vast audience, enabling them to elevate their profile and attract attention.
“This partnership marks a significant milestone in the globalization of regional sports, as Mediapro continues its commitment to providing a bridge for diverse sporting content from around the world,” said Irantzu Diez-Gamboa, CEO of Mediapro North America. “By facilitating access to otherwise localized leagues through our partners at beIN SPORTS, Mediapro aims to enrich the global sports landscape and foster greater inclusivity within the industry.”
beIN SPORTS’ coverage of both leagues kicks off with La Liga Profesional de El Salvador semi-finals on 15 May, with live commentary and analysis on both beIN SPORTS en Español and beIN SPORTS XTRA en Español. Coverage continues with the CIBACOPA Playoffs on 23 May, with every match being broadcast also on beIN SPORTS en Español and beIN SPORTS XTRA en Español.
“We are proud and satisfied to be part of the strategic alliance with beIN SPORTS and Mediapro, to bring matches from the First Division Salvadoran football tournaments to audiences in the United States and Canada on their platforms. For TCS, it is a great challenge and commitment to deliver our signal to these markets with the support and trust of such important, internationally recognized and professional allies such as beIN SPORTS and Mediapro,” said Charlie Renderos, TCS / Canal 4 CEO.
“We are very happy to have found a global world-class player to partner with in this project of internationalization of our league,” said C.P. Leonardo Félix Ruiz, President of the Chevron CIBACOPA. “Mediapro and beIN SPORTS have the knowledge, experience and professionalism with whom we like to collaborate. I’m sure that it will be a success for both organizations.”
With more properties set to be announced as part of the ongoing partnership between beIN SPORTS and Mediapro, fans can anticipate an even broader selection of high-quality sports content in the near future.
About beIN SPORTS North America:
beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT and free channels, beIN SPORTS XTRA and beIN SPORTS XTRA en Español. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from Ligue 1, Ligue 2, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of paddle, wrestling, mixed martial arts (MMA), skiing, motorsports, and basketball, among others.
About MEDIAPRO North America:
Part of Spain-based GRUP MEDIAPRO, MEDIAPRO North America is a leader in audiovisual, content production and distribution services. With a presence throughout the Americas as part of the organization’s presence in 31 countries and four continents, MEDIAPRO produces more than 15,000 events around the world each year, providing the creativity and technical solutions necessary to design, produce, and distribute any multichannel audiovisual project to any corner of the world. MEDIAPRO participates in the production of 13 top-tier national soccer leagues around the world, including premier leagues. GRUP MEDIAPRO was responsible for producing the last final of the CONMEBOL Libertadores Cup and Copa América, among other competitions. For additional information, visit https://www.mediapro.tv/en/.
About GRUP MEDIAPRO:
GRUP MEDIAPRO is one of the leading audiovisual groups in Europe with a solid presence on four continents. It encompasses the entire value chain in the production of all types of content and the provision of innovative audiovisual services with the most advanced technology. Through the area of Innovation, the group is at the forefront of the eSports sector with Liga de Videojuegos Profesional (LVP), the largest Spanish-language eSports organization in the world (operating in Mexico since 2018 and responsible for the Division de Honor Telcel and Retadores Free Fire, among others); and Ubeat, multiplatform entertainment for new audiences (with localized content available 24/7 through the channel on Sky and Totalplay, as well as on ubeat.tv). They also form part of VISYON, an immersive creative company pioneering in the development of extended reality solutions, and in the areas of corporate innovation, AI and audiovisual platforms.
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