MEDIAPRO NORTH AMERICA JOINS THE VŪ NETWORK, ENHANCING CUTTING-EDGE PRODUCTION CAPABILITIES IN KEY MARKETS IN THE U.S.
[Miami, FL — June 10, 2024] – Mediapro North America, a leading production company specializing in innovative media solutions, is thrilled to announce its integration into the Vū Virtual Studio Network™, a collaboration that amplifies their commitment to delivering high-quality, innovative production solutions. Centrally located in Midtown Manhattan, their studio has already made a significant mark in the industry and this partnership with Vū is set to elevate their capabilities even further.
The Manhattan studio, strategically situated in the heart of Midtown, has been the epicenter of numerous high-profile productions and events. This state-of-the-art facility has played host to close set rehearsals for A-list singers, prestigious events during Fashion Week, and popular TV productions such as The Real Housewives reunions. Notably, last year, it was the venue for Netflix’s celebrated Bridgerton-theme event, The Queen’s Ball, underscoring their studio’s versatility and appeal to premier entertainment brands.
Joining the Vū Virtual Studio Network™ allows Mediapro North America to leverage cutting-edge virtual production technology and provide unparalleled creative solutions to their clients. The Vū Virtual Studio Network™ is renowned for its advanced virtual production infrastructure, combining top-tier technology with extensive industry expertise to create immersive, high-quality content.
Our New York studio is already a hub for creativity and high-profile productions. By joining the Vū Network, we are enhancing our ability to deliver innovative and immersive experiences for our clients. This collaboration is a testament to our dedication to pushing the boundaries of what’s possible in the production industry.
Irantzu Diez-Gamboa, CEO of Mediapro North America
One of the key features of the upgraded production capabilities includes a one-of-a-kind mobile LED wall kit with impressive dimensions (40 ft. x 15 ft). This mobile wall enhances their flexibility and allows them to create dynamic and customizable production environments, catering to the diverse needs of the clients.
As the Vū Network continues to expand, we're excited to add partners who are already doing award winning work but who want to continue to embrace new technologies and expand the capabilities they're offering their clients. Mediapro embodies what we look for in a studio partner and we can't wait to see how this collaboration will help them challenge the norm and present new forms of creativity and storytelling.
Jon Davila, President of Vū
As Mediapro North America integrates with the Vū Virtual Studio Network™, they will continue to offer their clients unparalleled access to a wide range of production services. This includes the latest in virtual set technology, augmented reality, and real-time VFX, enabling productions to unlock new levels of efficiency and creativity.
Grup Mediapro is very proud of their Virtual Production global expansion with current VP studios in Miami, Barcelona, and Lisbon, and soon to follow more locations around the globe with the plan to incorporate this technology in all the group’s production hubs.
This new partnership with Vū Virtual Studio Network™ starts with the New York Manhattan studio, and will follow other locations including Florida, Mexico City and Toronto as the program develops.
About MEDIAPRO North America
Part of Spain-based GRUP MEDIAPRO, MEDIAPRO North America is a leader in audiovisual, content production and distribution services. With a presence throughout the Americas as part of the organization’s presence in 31 countries and four continents, MEDIAPRO produces more than 15,000 events around the world each year, providing the creativity and technical solutions necessary to design, produce and distribute any multichannel audiovisual project to any corner of the world. MEDIAPRO participates in the production of 13 top-tier national soccer leagues around the world, including premier leagues. GRUP MEDIAPRO was responsible for producing the last final of the CONMEBOL Libertadores Cup and Copa América, among other competitions. For additional information, visit https://www.mediapro.tv/en/.
About Vū
Vū is a creative technology company for next-generation content. Home to the largest network of virtual studios, and a force in shaping the growing virtual production market, its creatively diverse and technologically forward-thinking team of experts blends art and science to redefine virtualization and unlock new ways to visualize the world. With an expanding global network of virtual studios, disruptive products like Vū One, and an evolving set of software tools, Vū enables greater access to advanced creative technology. To learn more about Vū, please visit vu.network.
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